1. Name & Core Concept:

"Desire Quest"

Position the scoring system as an adventurous journey where users and merchants earn rewards by progressing through levels. The name evokes exploration, achievement, and the thrill of fulfilling desires.

2. Visual Identity:

3. Narrative & Messaging:

4. Gamified Structure:

5. Badges & Achievements:

6. Rewards & Incentives:

7. Integration with Campaigns: