Week 1

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Jul 21 IG Posts, FB, LinkedIn Introduce what “home” means at Akoya from resident voices • Portraits of 3 residents in their living rooms• Handwritten quote overlays Copy: “What makes a place feel like home? For Hana morning light. For Tesfaye quiet balconies. For Selam family laughter. Hashtags: #ThisIsHome #AkoyaLife 1. Select 3 residents; photograph them in situ (natural light). 2. Handwrite (or digitally render) each quote. 3. Design 3-panel graphic in Canva: photo + overlay. 4. Publish with geotag “Akoya Properties.”
Jul 23 IG Carousel Evoke morning calm & space • 5–6 lifestyle shots: sunrise view, coffee on balcony, reading nook Slide captions: 1. “Sunrise at Akoya” 2. “First coffee in your own space” 3. “Quiet corners to dream.” CTA: “Swipe to start your day the Akoya way.” 1. Capture 6 vertical photos on a single morning. 2. Sequence images in Canva carousel template. 3. Write short captions per slide; tag @akoyarealestate. 4. Post with location and “Swipe” sticker.
Jul 25 Threads, IG Inspire with aspirational quote • Branded quote card template (soft background of apartment) Text overlay: “The best decision isn’t the purchase. It’s choosing to stay.” Caption: “Find your forever here.”Hashtags: #BuiltToHoldYou 1. Use a soft-focus interior shot as background. 2. Overlay quote in handwritten font. 3. Export square and vertical versions. 4. Post on Threads and IG feed; tag design credits.

Week 2

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Jul 28 IG, FB Show community & lifestyle • Wide shot: families walking in compound• Kids playing Copy: “At Akoya, community isn’t built—it grows. Every laughter, step, and story adds to our foundation.”Hashtags: #AkoyaLife #CommunityFirst 1. Photograph compound common areas in afternoon light.2. Select 1–2 best shots; lightly color-correct.3. Design single-image post in Canva.4. Post with location tag and encourage comments (“What would you do first here?”).
Jul 30 LinkedIn, IG Emotional homecoming story for diaspora families • Portrait of diaspora family in their Akoya home• Map graphic showing “Away → Home” Copy: “After years away, the Alemus family found more than a house—they found belonging.”CTA: “Read their story: link in bio.” 1. Interview the family; choose one portrait.2. Create simple map graphic in Canva.3. Draft a 150-word mini-case study on website; link in bio.4. Post with “See more” link.

Week 3

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Aug 1 TikTok (Image Video) Stir imagination: “If walls could speak…” • 10–12 still shots of key rooms• Ambient instrumental track Overlay captions (timed): “These walls… saw first steps.” → “Heard bedtime stories.” → “Hold your future.”Caption: “What would your walls say?” 1. Select 10 interiors; assemble in CapCut as image-video (0.5 s per shot). 2. Add captions at each cut. 3. Layer soft instrumental track. 4. Export as vertical video; upload with trending audio tags.
Aug 4 FB, IG Stories Engage: priority on Space vs. Light vs. Safety • Instagram Stories poll sticker template Prompt: “What matters most in a home?”Options: “Space” / “Light” / “Safety”Follow-up Story: share poll results with “Thank you for voting!” 1. Create 3 Story slides: intro, poll, thank-you. 2. Use brand colors for backgrounds. 3. Schedule Story at peak evening hour (7 PM). 4. After 24 h, download poll data for insights.
Aug 6 IG Carousel Highlight personal downtime • 3 images: reading nook, balcony hammock, workspace Slide captions: “Your nook.” / “Your view.” / “Your corner.”Caption: “Home is where you recharge.”Hashtags: #ThisIsHome #AkoyaQuietMoments 1. Photograph 3 distinct “quiet” spots in one apartment. 2. Design carousel in Canva; add minimal captions on each image. 3. Post with bookmark sticker to save.

Week 4

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Aug 8 IG, Threads Poetic quote on identity & home • Background: close-up of personal detail (family photo on wall) Overlay: “Your home should reflect who you are, not what you can afford.”Caption: “Be exactly you, at home.” 1. Capture a candid shot of a framed family photo in situ. 2. Overlay quote in serif font. 3. Export square & vertical.4. Post on IG/Threads, tag #AkoyaRealEstate.
Aug 11 LinkedIn, IG Humanize brand: meet the engineer • Headshot of engineer on site• Behind-the-scenes photo Copy: “Meet Fikremaryam: turning blueprints into memories. Every beam, every brick—her vision.”CTA: “Connect with Fikremaryam” 1. Arrange a 5-min on-site photoshoot. 2. Select 2 images: portrait + action shot. 3. Write a 100-word mini-bio. 4. Post with “🔗 Connect” on LinkedIn and @mention engineer.

Week 5

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Aug 13 IG Reels, TikTok Sound-driven slice of life • 15 s clip: kids laughing, door closing, kettle whistling Audio-driven: no voice-over; ambient sounds play.Caption: “The soundtrack of home.”Hashtags: #HomeSounds #AkoyaLife 1. Record 10–15 s on-site capturing natural sounds. 2. Edit in CapCut to keep authentic audio. 3. Add on-screen text: “What sounds make your home?”4. Post with sound-on sticker.
Aug 15 IG, FB Visual poem: text + soft image • Background: light-filled living room photo Overlay text (fading): “A Home is…” → “Care.” → “Comfort.” → “Time.”Caption: “Fill yours with moments.” 1. Choose one clean interior shot. 2. Animate text fades in Canva or CapCut. 3. Export as .mp4 (10 s). 4. Post with 3–4 line poetic caption.

Week 6

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Aug 18 IG Carousel Show transformation & emotional payoff • 2 photos per project: “during build” vs. “family living” Slide label: “Then → Now”Caption: “Every nail, every moment—built for your life story.”Hashtags: #ThenAndNow #AkoyaJourney 1. Collect “under construction” and “completed” shots. 2. Design a 4-slide carousel: 2 projects × 2 shots. 3. Post with “Swipe” arrow graphic.
Aug 20 FB, LinkedIn Show attention to detail • Close-ups: lighting fixture, textured walls, balcony railing Copy: “When detail matters: handcrafted fixtures, custom textures, secure balconies.”CTA: “Discover more on our website.” 1. Photograph 3 details with shallow depth of field. 2. Collage in Canva: 3 squares. 3. Write bullet-style captions. 4. Post with link to “Details” webpage.

Week 7

Date Platform(s) Objective & Key Message Assets Needed Copy & Formatting Implementation Steps
Aug 22 IG, FB Showcase young couple & emotional connection • Candid photo: couple holding hands in corridor Copy: “Every love story needs a place to call home.”Hashtags: #LoveAndHome #AkoyaCouples 1. Stage a short couples’ shoot in hallway. 2. Capture natural interaction shots. 3. Select best image; lightly retouch. 4. Post with romantic-font overlay of quote.
Aug 25 TikTok, IG Reels Feature the choreographed video: “A Place That Holds You” • Final cut of video (<60 s) Caption: “Home isn’t built overnight. It’s lived every day.”Hashtags: #BuiltToHoldYou #AkoyaRealEstate 1. Upload video to both platforms. 2. Add platform-native captions/subtitles. 3. Tag actors and behind-the-scenes crew. 4. Pin to top of profile for 48 h.